Client: SU Alumni - Homecoming + Reunion
This year’s Homecoming + Reunion weekend is right around the corner, and we’ve started producing concepts for branding the event. This one features the “+” as an organic background element. Extensions of this concept would use other SU symbols in place of Otto (our mascot). Each extension would feature one key graphic element, the plus signs, and a color from an extended palette.
Project Type: Print
Client: University Sustainability Action Coalition
Syracuse University joined thousands of institutions across the nation to bring awareness to global warming. The goal with this campaign was to raise awareness among the student population about the various events happening across campus. With two weeks before the event and a very small budget, the pressure was on. I established a look and feel, then extended it into posters, banners, newspaper ads and a CMS-driven website. The clients were thrilled - their events were very successful and student attendance was high.
Project Type: Logos & Branding + Print + Web
Client: Development, Syracuse University
Each year, SU sends a special valentine to all of their alumni couples. Because SU often played a significant role in their relationship (many met on campus), I developed a card that played up the campus connection with SU-specific references. The kiss-cam, for instance, zooms in on couples during home games at the Dome so they can share a kiss in front of the entire sports arena. It was very well received.
Project Type: Print
Client: Institutional Advancement, Syracuse University
Design concept for SU’s Institutional Advancement group. This silver-foil holiday card features small surprises within the silhouettes, such as Otto (our mascot), campus buildings, and of course a few snowflakes to represent our lake effect blizzards!
Project Type: Print
Client: Institutional Advancement, Syracuse University
This is of many newspaper ads I designed to support and promote Syracuse University’s amazing alumni. This particular ad ran in the New York Times. The design incorporates many of SU’s newly adopted campaign graphics, such as the timeline and rotated seal.
Project Type: Print
Client: Syracuse University
Sent out to all Syracuse University alumni, this birthday card aims to be fun and engaging (and promote the eating of tasty treats) . The back of the card features a recipe for “SU Orange” Creamsicle Cupcakes.
Project Type: Print
Client: The Lubin House, NYC
The Lubin House “Second Wednesdays” are a series of events that feature SU alumni and faculty. I designed this invite and logo to tie into SU’s newest branding campaign. This pocket invite is designed with a removable insert which can be printed digitally each month to reduce costs.
Project Type: Print
Client: SU Alumni Homecoming + Reunion
This year Syracuse University’s Office of Alumni Relations chose to combine Homecoming and Reunion into a single, 4-day long campus event. They wanted to highlight the change as a fun way for SU students old and new to share in the festivities. The “+” theme took off, and the design concept merged edgy colors and cropping with retro style for a look that spoke to all generations. 4 postcards (shown above) were sent out to build a buzz and get people registered.
Project Type: Print
Client: SU Alumni - “Save the Date”
A traditional design for SU Alumni’s “Save the Date” ad introducing a new homecoming/reunion combo weekend. The ad ran on the back page of the Alumni magazine and features prominent SU Alum Warren Kimball - he’ll be celebrating his 50th reunion in 2007!
Project Type: Print
Client: Syracuse University Alumni
Produced for the Syracuse University Alumni office, this magazine ad reinforces the “Homecoming + Reunion” theme for their 4-day long campus event. The design concept was introduced through a series of postcards. They wanted to highlight the change as a fun way for SU students old and new to share in the festivities. The “+” theme took off, and the design concept merged edgy colors and cropping with retro style for a look that spoke to all generations. The ad is also a nod to the class of ‘57, who are celebrating their 50th.
