Client: SU Alumni Homecoming + Reunion
This year Syracuse University’s Office of Alumni Relations chose to combine Homecoming and Reunion into a single, 4-day long campus event. They wanted to highlight the change as a fun way for SU students old and new to share in the festivities. The “+” theme took off, and the design concept merged edgy colors and cropping with retro style for a look that spoke to all generations. 4 postcards (shown above) were sent out to build a buzz and get people registered.
