Client: Duane’s Pool Service
Duane’s Pool Service is a small business located in California; I have worked with them to develop a logo, website, and marketing materials such as magnets and business cards. The style is one that is friendly and not overly sophisticated; the goal was to appear professional but also affordable.
URL: http://duanespoolservice.com
Project Type: Logos & Branding
Client: Technicrafts
Technicrafts offers professional writing and editing services for both web and print. They came to me in need of a logo and website redesign, on a tight budget and an even tighter deadline. 24 hours later, they were branded, online, and ready to roll!
Project Type: Logos & Branding
Client: KHIZ-TV, Los Angeles
KHIZ-TV is an independent television station in Los Angeles, California. Their web presence needed a boost in order to compete in their market so they went for a full redesign. They’re always willing to try new things - I’ve helped them integrate features such as BrightCove video player integration, a WordPress blog, a YouTube account, and a MySpace page. I also help them send out an e-newsletter using a custom template and Constant Contact.
URL: http://khiztv.com
Project Type: Web
Client: SU in LA (Alumni House)
Syracuse University established a new West Coast alumni house, and they needed a website to start promoting events and activities in the LA area. I designed a simple, streamlined site that wouldn’t overwhelm the new director (who had plenty to do already!) but would help her reach out to California alumni. Rotating background images feature recognizable LA sights. The site makes use of Flickr and a homegrown CMS to keep maintenance effortless.
Project Type: Web
Client: Euclid Technology
When I first paired up with Euclid Technology, a software company from Maryland, it was to redesign their website using existing content and their green “ball” logo. Since that first project I’ve tackled a number of design projects for them including magazine and newspaper ads, a back-end application, a users forum, and promotional pieces such as the mousepad.
Project Type: Logos & Branding
Client: Syracuse University Commencement
The ladies in charge of SU’s Commencement were in desperate need of a site redesign, but wary of delving into too much technology. My first job was to convince them that a CMS would make life easier (they update often, and on short notice). Then I designed a clean and minimal templated site to house all their information, and helped my web team build this site using WordPress as (free! and easy!) CMS tool. We’ve gotten great feedback from students, parents, and staff about the new site, which is “full version” from Feb - May and a scaled back version from June - Jan . And the ladies? Totally thrilled with their new site.
URL: http://commencement.syr.edu
Project Type: Web
Client: Burton Blatt Institute, Syracuse University
The Burton Blatt Institute is an organization whose goals are to advance civic, economic and social participation of persons with disabilities. The website was to provide a high level of accessibilty for all users, including those using assistive technology. BBI’s internal web team developed the site based on my mockups.
Project Type: Web
Client: Syracuse University Alumni
Produced for the Syracuse University Alumni office, this magazine ad reinforces the “Homecoming + Reunion” theme for their 4-day long campus event. The design concept was introduced through a series of postcards. They wanted to highlight the change as a fun way for SU students old and new to share in the festivities. The “+” theme took off, and the design concept merged edgy colors and cropping with retro style for a look that spoke to all generations. The ad is also a nod to the class of ‘57, who are celebrating their 50th.
Project Type: Print
Client: Ted and Eilis Byrnes
This bride-to-be was dreaming of her very own wedding “branding”, and a theme she could carry out for her fall wedding. I designed a poster, magnets, and a shower invitation package featuring this “love bird” theme. The color transitions from summery greens and pinks for summer activities like the bridal shower to oranges and browns for the big event in October.
Project Type: Logos & Branding
Client: Syracuse University School of Education
The Syracuse University School of Ed was about to celebrate it’s centennial year. It’s website was out of date, hard to navigate, and was hurting their enrollment. I designed and architected a site that would highlight SOE’s strengths (such as their outstanding faculty) and reach out to users with multimedia such as videos and slideshows. The site was built on a custom CMS and is currently maintained by an administrative assistant.
URL: http://soe.syr.edu
Project Type: Web
Client: SU Alumni - “Save the Date”
A traditional design for SU Alumni’s “Save the Date” ad introducing a new homecoming/reunion combo weekend. The ad ran on the back page of the Alumni magazine and features prominent SU Alum Warren Kimball - he’ll be celebrating his 50th reunion in 2007!
Project Type: Print
Client: SU Alumni Homecoming + Reunion
This year Syracuse University’s Office of Alumni Relations chose to combine Homecoming and Reunion into a single, 4-day long campus event. They wanted to highlight the change as a fun way for SU students old and new to share in the festivities. The “+” theme took off, and the design concept merged edgy colors and cropping with retro style for a look that spoke to all generations. 4 postcards (shown above) were sent out to build a buzz and get people registered.
Project Type: Print
Client: The Lubin House, NYC
The Lubin House “Second Wednesdays” are a series of events that feature SU alumni and faculty. I designed this invite and logo to tie into SU’s newest branding campaign. This pocket invite is designed with a removable insert which can be printed digitally each month to reduce costs.
Project Type: Print
Client: Syracuse University
Sent out to all Syracuse University alumni, this birthday card aims to be fun and engaging (and promote the eating of tasty treats) . The back of the card features a recipe for “SU Orange” Creamsicle Cupcakes.
Project Type: Print
Client: e-d-you.com
E-d-you, LLC was a new startup that needed both a brand identity and an online presence. Their goal? Reach out to high school teenagers and their parents - and not just the ivy leaguers. I designed their logo and website, helping them to develop a marketing strategy to get off the ground while staying within their budget. The focus was on a friendly, simple to navigate interface and standards complaint code.
URL: http://e-d-you.com
